Storefront: Front End Store

A Business-to-Consumer (B2C) Storefront is used for selling products and services directly to consumers. End users can quickly gain access to pricing and browse products without being required to "log-in". PrintNow enables rapid deployment of sophisticated retail print applications.

A Business-to-Business (B2B) Storefront is usually provided by print service providers for their corporate customers. Corporations can use these solutions to manage their supply chain and print procurement process. A B2B Storefront typically requires a user name and password to gain access to a unique catalog of products. In addition, a B2B deployment can be set up as a multi-tenant Storefront and serve many businesses with different catalogs and user groups.

With PrintNow, you can deploy multiple Storefronts for multiple brands, product sets, B2B, B2C, affiliates, franchises, co-branded stores and more. Best of all, every Storefront shares a single database and set of administration tools. PrintNow gives your business a significant competitive advantage using innovative, cutting edge strategies.

PrintNow supports .NET Master Pages and themes and skins which enables you to define the look and feel of all common pages in your site in a single location. A theme typically includes skin files, CSS files, and images. You define themes in the special "App_Themes" folder in the root of your web site. Combine MasterPages and skinning with the PrintNow CMS tools available in PrintNow Admin tools for easy administration.

Each Storefront portal comes configured for users to access account details, order history, saved projects, images, and approvals as well as a built in message center. The "My Account" section provides each account holder a friendly and straight forward interface in accessing personal account information.

Categories, unlike tags, can have a hierarchy. For example, you could have a poster category, and under that have children's categories for small format posters and large format posters. A user may use the product side bar to navigate to the main product pages.

Tags, however, provide a way to assign "Key Words" to a given product for an alternate way to browse products such as "search by Industry", "search by Event" or "search by Color". Users can use the search box to browse products based on those key words. Categories and Tags work together to quickly guide the user to products they are looking to purchase.

PrintNow supports 4 product types that can be set up in any Storefront. The first type is a static product or NON personalized product that is standard in all shopping cart software. The second product type is an online template that is displayed in the Online Editor and allows customization. It is defined by the administrator based on a predefined layout and configurable options. The third product type allows the end user to upload a completed design file and receive an online proof. The fourth and final product type allows the end user to request design services and receive an online proof for approval all in the same system. You can use all or select number of these product types that fit your needs.

The checkout process in PrintNow was built for ordering all types of print products. The system automatically generates online previews of products which users have uploaded or customized online. Users can choose from predefined order options which are attached to products and allow instant pricing and up sell opportunities. When products are added to the shopping cart, users can estimate shipping costs and enter promotion codes before proceeding to check out. Shipping and billing is an easy two step process and confirmation of order details allows easy adjustments before final purchase.

The promotional codes in PrintNow are a great way to increase your sales. Just announce the promo code on your site, initiate an email campaign or display on your newsletter and watch your sales increase. Support for monetary value, percent off or free shipping is made available with assigned expiration date, usage limit and minimum subtotal features.

Easily associate any unique item in your Storefront with other related items for cross sell opportunities. If users are considering buying a photo card on the Storefront, for example, the user may be shown a list of photo cards similar to the one they have chosen or a list of other products in a completely different category.

PrintNow has you covered with the creation of meta tags, keywords, our NEW URL rewrite functionality, and static product & category pages for search engine crawling. It is designed to allow search engines to fully crawl and index EVERY product & category page in your store. This can have a dramatic increase in site traffic from a search engine. We give you that advantage right out of the box!

Where are you shipping and how? PrintNow understands your needs. With shipping rates calculated by weight, zip code and by fixed cost, determining shipping cost is convenient and straightforward. Real time rates from UPS or FedEx allow easy and accurate pricing of the product . Payment and processing is now uncomplicated with the integration of 5 merchant account providers. There are preconfigured options such as: Purchase Order, Invoice, Checking, and Credit Cards which help your customer checkout faster and conveniently.

Store developer/admin has full control over all store site strings used (e.g. prompts for SKU, Product, Color, Size, shopping cart, etc). Every string used in the Storefront can be edited.